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Lions and Tigers and Bears, Oh My…My night with the scene kids

13 Jan

On one of the warmest fall nights of November I was asked to accompany a friend to see one of his favorite bands perform at Pearl Street in Northampton.  I definitely did not know what I was in for.  Tickets had sold out online, but were also going to be sold at the door for a limited number of guests.  After standing in line for two hours with some of their biggest fans, I felt compelled to write about my experiences posing as one of them.

My friend Jim was bringing along his sister Sarah who is in high school.  Both big fans and familiar with their music, I was much the outsider.  We made the drive up to Northampton debating if we would be able to sit and eat, or if we would have to send someone to grab us a quick bite.  We parked the car and headed on our way down to Pearl Street.

A sketchy van was parked outside the side door of the building, and there were people carrying their music equipment into the club. I wondered if it was members of the opening band.  You could hear music pouring out of the open doors and windows; it was almost as if we were having our own special hearing before anyone else had the opportunity.  We were happy to see that no one was waiting in line and decided to sit and have dinner at a nearby restaurant.  Forty-five minutes later we walked back to Pearl Street to see a line forming.  Luckily, there were only ten people in front of us. Within Ten minutes, the line already stretched around the corner. Continue reading

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Media Analysis – To the 5 Boroughs

23 Dec

Media Analysis: Beastie Boys – To the 5 Boroughs

Straight from the streets of New York City, the Beastie Boys were always after the audience’s attention. Although they started as a hardcore punk group, they transformed five years later into the popular hip-hop group we know and love today. In their earlier ears as a hip-hop group they stirred more controversy then activism towards the greater good, but later reverted to expressing their ideological values. The Beastie Boys are popularly known for catching an audience’s ear with their eclectic use of catchy lyrics, sampled beats and pop culture references (Beastie Boys, Wikipedia). In building these connections, the Beastie Boys found a way to spread their message along to whoever would listen.

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Branding with Jay-z on Blueprint 3

22 Dec

He most definitely is no off-brand dude.

I edited the Blueprint 3 album to hear just the brands, and added there logo’s for a school project.  Nothing fancy, but fun!