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Consumption Ignorance: Food Marketing Creates Confusion for Generation Y

26 May

Abstract

This study examines the relationship between food marketing and Generation Y’s consumer ignorance through an analysis of participant knowledge and advertising buzzwords.  Participants between the ages of 18 and 50 where chosen to answer questions regarding what they found healthy, whether they find nutritional labels useful and if they are able to choose which product was the healthier choice in a lineup.  Interview participants were asked in-depth questions as to if they knew what nutritional values their purchased products had by looking at only the front cover of the food products package.  A content analysis was conducted to see how often food marketing buzzwords were broadcasted through advertisements in shows popularly watched by America’s Generation Y population.  Most of Generation Y was found to be generally aware of what was healthy, as well as what buzzwords are used to deceive them but still cared to purchase them.  The research concludes that food product marketing left Generation Y participants unsure of whether their purchases were the right ones, and were unable to accurately decipher what nutritional values a product offers them.

Keywords: Food Marketing, Advertising, Generation Y, Generation X, Nutrition, Buzzwords

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Cupcakes!

23 Dec

This is a guest post I did for thefoodinmybeard August 18, 2008.

For those of you that may not know…I love Birthdays…in fact I love any reason to celebrate at all. Kim’s Birthday this Saturday was perfect timing to get my baking skills back up to par. I’m a huge fan of cupcakes instead of cakes for birthday desserts for two reasons. One being that you have the opportunity to have various designs and colors without looking over done. Second, in my personal opinion I feel that people are more likely to grab a cupcake then to grab a piece of cake that has to be on a plate and ate with a fork. Cupcakes are low maintenance and fun to eat. That being said….I have been hearing lots about Amy Sedaris’ cupcakes, and wanted to give them a shot. If you don’t know who she is, I’d suggest watching some Strangers with Candy. I decided to stick with the vanilla cupcake recipe and add a special touch of stuffing them with some chocolate frosting.

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Chef’s for Jimmy

10 Dec

Chefs for Jimmy is a fundraiser to benefit The Jimmy Fund, the fund-raising arm of Dana-Farber Cancer Institute.  This event features dishes from the Pioneer Valley’s  popular restaurants. More than 30 of the most prominent eateries in Western Massachusetts will be participating in celebration. This will be the 20th year Chef’s for Jimmy’s has helped raise more than $1 million for the Jimmy Fund.

This years participating restaurants are:

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